Strategy, design and rebrand for established floral designer

Alexandra Abuza spent most of her floral design career in New York City. When an opportunity came to start a new cut flower farm and garden design business in Upstate New York, she contacted 29 Design Studio for a brand strategy, social media planning, brand guidelines and logo design.

29 dove into her business’s customers, competitors, and business climate and used a SWOT analysis to identify her strategic positioning. Our team also developed a social media strategy to help her confidently and effectively write, post, and communicate on Instagram, Facebook, and Pinterest.  


Focusing on her values and differentiators, our creative department worked collaboratively with Alex to create a logo to serve as the foundation of her business. The outcome? A brand poised to grow in its new environment. 

A true right brain/left brain approach

Working with 29 Design Studio on my rebrand was a truly comprehensive experience. When I first approached them, I was in the beginning stages of pivoting my business to take a new direction and I had not yet determined exactly where I would go. The marketing research and consulting they provided allowed me to narrow in on a plan – and their creative team then executed design work that was spot on for my visual identity. The team at 29 Design Studio was not only a pleasure to work with – but they had a true, holistic right-brain/left-brain approach that organized and assembled my many ideas into a brand! Alexandra Abuza, Owner, Wilder Gardens + Flowers

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