When Upstate New York’s premier member association for capital providers needed support for their internal member communication and event marketing, they came to us. Since 2003, Upstate Capital Association of New York has been the place where early-stage, venture, growth and private equity investors – as well as lenders, professional advisors, entrepreneurs and company executives – connect.

Upstate Capital has two significant audiences – Private Equity/M&A and Venture Capital/Angel. When 29 redesigned their website, we created a portal that directs website visitors to the exact events and content they need. 

Known for their events, Upstate Capital pivoted online and hybrid formats for their events from April 2020 onwards. With new digital formats, 29 refreshed event marketing to reflect a new energy around their events. 

Our creative agency serves as an extension of the Upstate Capital team to handle their marketing, consult on their strategy, and market their events. We have created websites and microsites, designed sponsor packets, run social media, designed and managed email newsletters, analyzed brand metrics and consulted on brand strategy.

View Other Projects

New York’s Home of Food and Beverage Innovation
Geneva Made
Inspiring Youth and Preparing Them to Succeed
Junior Achievement of Central Upstate NY
47K Entries Collected in 3-Week Consumer Campaign
New York Apple Association Consumer Campaign
NY Food Producer Wins $250K in Startup Competition
Leep Foods Grow-NY Winner
Brand Marketing for a Community-Driven Cowork in the FLX
Port 100 Coworking Community
Enriching a Maine Christmas Tree Farm Experience
Piper Mountain Christmas Tree Farm
A COVID-19 Response for Local Businesses
#Commit2Geneva Campaign
Future of Food Event Marketing Strategy Yields 64% New Attendees
Future of Food Event Marketing
Fresh Branding for a Growing Business
Wendy Carter Consulting
A bee-utiful brand update for an agtech startup
Combplex Smart Beehive Frames
Finger Lakes Food, Agritourism, and Hospitality Event
AlfrescoFLX Event Branding
COVID-19 Campaign "Open Together"
Farmers Market Federation of NY
Upstate Capital – Nothing Ventured, Nothing Gained.
A Fresh Look for a Seasoned Business
Oak Grove Woodworking
Award-winning rebrand
Imagine Monroe
Brand Development for the Crown Jewel of the Apple Industry
RubyFrost Apples
The Snap is Back and Better Than Ever
SnapDragon Apples
Innovative Food Startup Breaks the Mold
RealEats Meals Brand Management
Strategy, design and rebrand for established floral designer
Wilder Gardens + Flowers
Pick’n Patch Social Media Engagement Skyrockets
Pick’n Patch Social Media Marketing
Increasing User Engagement by 278%
Belhurst Castle and Winery
Organic Social Media Reach Up 156%
RealEats Meals Social Media
Finger Lakes Event Branding and Marketing
Digital Marketing Accelerator