UPSTATE NY ENTREPRENEUR + STARTUP ASSOCIATION MARKETING STRATEGY, GRAPHIC AND WEBSITE DESIGN

When Upstate New York’s premier member association for capital providers needed support for their internal member communication and event marketing, they came to us. Since 2003, Upstate Capital Association of New York has been the place where early-stage, venture, growth and private equity investors – as well as lenders, professional advisors, entrepreneurs and company executives – connect.

Upstate Capital has two significant audiences – Private Equity/M&A and Venture Capital/Angel. When 29 redesigned their website, we created a portal that directs website visitors to the exact events and content they need. 

Known for their events, Upstate Capital pivoted online and hybrid formats for their events from April 2020 onwards. With new digital formats, 29 refreshed event marketing to reflect a new energy around their events. 

Our creative agency serves as an extension of the Upstate Capital team to handle their marketing, consult on their strategy, and market their events. We have created websites and microsites, designed sponsor packets, run social media, designed and managed email newsletters, analyzed brand metrics and consulted on brand strategy.

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