The CHALLENGE

RealEats is a healthy prepared meal delivery service where customers can warm meals in 6 minutes or less right at home. Meals are chef-cooked in Geneva, NY from locally and responsibly sourced ingredients. The challenge RealEats faced was standing out to the consumer in an increasingly-saturated market. The company wanted to focus on community building, demonstrating the importance of healthy eating, and showing its support of the small local farms.

The Results

65%

increase in page likes, Y/O/Y (31% above industry average)

156%

increase in organic post reach Y/O/Y

67%

increase in users who went to the website from the Facebook page

How We Did It

29 Design Studio led the social media strategy for RealEats for most of 2019 including creating all assets used in both organic and paid posts, overseeing and advising on copy for both organic and paid content, social media scheduling, overall brand consistency, and social media analytics reporting. The 29 Design Studio team also handles all of the RealEats design work and consults on the startup’s marketing strategies.

never fail to exceed our expectations

29 Design Studio has become an extension of our marketing team. The capabilities of Maureen and her team go well beyond design. We count on their help for brand and marketing strategy, and they never fail to exceed our expectations. Dan Wise, Founder & CEO, RealEats Meals

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RealEats Brand Management

ABOUT THE CLIENT

RealEats was founded in 2017 by Dan Wise with a mission to make it easy for anybody to get and enjoy real food and rise up against fake food. Celebrity Chef Aliya LeeKong leads the company’s culinary efforts, developing seasonal menus that incorporate fresh, local produce that is clean, sustainable and nutritionally dense. RealEats currently serves 22 states.

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