Industry
- Tourism/Destination
Service
- Social Media
Pick’n Patch Social Media Marketing
Pick’n Patch is a family-owned farm that has been in business since 1993. Pick’n Patch is a seasonal venue for Fall fun and is located just outside of Geneva and Canandaigua. It offers a “pick-your-own” pumpkin patch, seasonal rides, a petting zoo, and more. It is important to the owners that they are consistently improving the establishment, and that it remains affordable to all members of the community.
The Challenge
The seasonally operated, Western NY Pick’n Patch fall-fun attraction and family-owned farm is only open for 6 weeks from mid-September until the day after Halloween every year. That means they have a limited amount of time to generate their annual revenues. The Barn at the Pick’n Patch is also open in the off-season from May-August for private events. Pick’n Patch’s partners were seeking guidance from our team to best leverage their busy Fall season and also build the pipeline for The Barn in the Spring and Summer.
The Results
Increase in Facebook fans and followers y/o/y
Increase in event responses y/o/y
Average engagement rate (industry standard is .17%)
Increase in average daily views y/o/y
The results above were yielded in 3 months 100% organically, with no money spent on advertising.
How We Did It
29 Design Studio worked with The Patch owners to put together a robust marketing plan, including new events, a consumer focus group, and an engaging social media strategy.
The client aimed to attract the following segments of individuals to the patch:
- Families with young children
- Families with teen children
- College students
- Low-income families
In order to attract their various audiences to the venue, we advised the client to create events throughout the 6 weeks they’re open. These events included:
- Free outdoor family movie nights
- Moonlight corn mazes
- Sip & Carve
- Dollar Days
Hats off to the team at 29DS!
The Pick’n Patch has a pretty solid social media presence but we knew that we weren’t capitalizing on it and that’s where 29DS came in. They posted and engaged with our followers and brought our social media presence to the “front burner” when no one on our team had the time to prioritize it. Their creative posts and polls engaged our audience and kept The Pick’n Patch at the front of our customers’ minds this fall. Knowing they were there to respond to comments and questions was a huge weight off our shoulders, not to mention they were a pleasure to work with. They responded quickly to any questions and were great brainstormers! I highly recommend giving 29DS the reigns to your social media campaign, the only thing you’ll wonder is why you didn’t do it sooner. Samantha, Co-Owner, Pick’n Patch Social Media Marketing
