The Challenge

The seasonally operated, Western NY Pick’n Patch fall-fun attraction and family-owned farm is only open for 6 weeks from mid-September until the day after Halloween every year. That means they have a limited amount of time to generate their annual revenues. The Barn at the Pick’n Patch is also open in the off-season from May-August for private events. Pick’n Patch’s partners were seeking guidance from our team to best leverage their busy Fall season and also build the pipeline for The Barn in the Spring and Summer.

The Results


increase in Facebook fans and followers y/o/y


increase in event responses y/o/y


Average engagement rate of 6.8% (industry standard is 0.17%)


increase in average daily views y/o/y

The results above were yielded in 3 months 100% organically, with no money spent on advertising.

How We Did It

29 Design Studio worked with The Patch owners to put together a robust marketing plan, including new events, a consumer focus group, and an engaging social media strategy.

The client aimed to attract the following segments of individuals to the patch:

  • Families with young children
  • Families with teen children
  • College students
  • Low-income families

In order to attract their various audiences to the venue, we advised the client to create events throughout the 6 weeks they’re open. These events included:

  • Free outdoor family movie nights
  • Moonlight corn mazes
  • Sip & Carve
  • Dollar Days

Hats off to the team at 29DS!

The Pick’n Patch has a pretty solid social media presence but we knew that we weren’t capitalizing on it and that’s where 29DS came in. They posted and engaged with our followers and brought our social media presence to the “front burner” when no one on our team had the time to prioritize it. Their creative posts and polls engaged our audience and kept The Pick’n Patch at the front of our customers’ minds this fall. Knowing they were there to respond to comments and questions was a huge weight off our shoulders, not to mention they were a pleasure to work with. They responded quickly to any questions and were great brainstormers! I highly recommend giving 29DS the reigns to your social media campaign, the only thing you’ll wonder is why you didn’t do it sooner. Samantha, Co-Owner, Pick’n Patch Social Media Marketing

About the Client

Pick’n Patch is a family-owned farm that has been in business since 1993. Pick’n Patch is a seasonal venue for Fall fun and is located just outside of Geneva and Canandaigua. It offers a “pick-your-own” pumpkin patch, seasonal rides, a petting zoo, and more. It is important to the owners that they are consistently improving the establishment, and that it remains affordable to all members of the community.

View Other Projects

New York’s Home of Food and Beverage Innovation
Geneva Made
Inspiring Youth and Preparing Them to Succeed
Junior Achievement of Central Upstate NY
47K Entries Collected in 3-Week Consumer Campaign
New York Apple Association Consumer Campaign
NY Food Producer Wins $250K in Startup Competition
Leep Foods Grow-NY Winner
Brand Marketing for a Community-Driven Cowork in the FLX
Port 100 Coworking Community
Enriching a Maine Christmas Tree Farm Experience
Piper Mountain Christmas Tree Farm
A COVID-19 Response for Local Businesses
#Commit2Geneva Campaign
Future of Food Event Marketing Strategy Yields 64% New Attendees
Future of Food Event Marketing
Fresh Branding for a Growing Business
Wendy Carter Consulting
A bee-utiful brand update for an agtech startup
Combplex Smart Beehive Frames
EntireFlight’s New Brand is Ready for Takeoff
Finger Lakes Food, Agritourism, and Hospitality Event
AlfrescoFLX Event Branding
COVID-19 Campaign "Open Together"
Farmers Market Federation of NY
Upstate Capital – Nothing Ventured, Nothing Gained.
A Fresh Look for a Seasoned Business
Oak Grove Woodworking
Award-winning rebrand
Imagine Monroe
Brand Development for the Crown Jewel of the Apple Industry
RubyFrost Apples
The Snap is Back and Better Than Ever
SnapDragon Apples
Innovative Food Startup Breaks the Mold
RealEats Meals Brand Management
Strategy, design and rebrand for established floral designer
Wilder Gardens + Flowers
Pick’n Patch Social Media Engagement Skyrockets
Pick’n Patch Social Media Marketing
Increasing User Engagement by 278%
Belhurst Castle and Winery
Organic Social Media Reach Up 156%
RealEats Meals Social Media
Finger Lakes Event Branding and Marketing
Digital Marketing Accelerator