Packaging Design and Logo Highlight Farming History with Modern Twist

HAND-DRAWN LOGO AND PRODUCE BAG DESIGN

Hudson River Fruit Distributors wanted a modern yet rustic feel for their new Honeycrisp apple brand: Lil Honey’s. Our team felt the best way to find this balance was with a hand-drawn logo to evoke the home grown touch of this family farm that has been in operation since 1963. The Lil Honey’s brand was designed to fit in with Hudson River Fruit’s family of other products and to stand out on produce shelves across the country.

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