How did a food startup become a $250,000 winner in the Grow-NY food and agriculture competition?

29 Design Studio is the marketing lead for innovative mushroom startup Leep Foods. Based in Rochester, New York, the company uses techniques developed during a college project to grow mushrooms on American Hardwoods using regenerative practices.

Startups are challenged to go from a launch story to one of growth. Our team works with Leep Foods to build their marketing and public relations strategy, sell sheets, and branding for a blended meat line. We work with the company to brand their products in the fresh, frozen, and meat departments.

Leep Foods has secured new retail placements throughout New York State and the Northeast and is poised to grow into several new product launches.

This confident new marketing strategy lead Leep Foods to win 3rd place in the international Grow-NY Food and Agriculture Competition in 2020. For the competition, we helped Leep Foods develop their winning story, strategy, design, and presentation training. This work helped Leep Foods shine to the judges and ultimately help them win $250,000!

Leep Foods Grow-NY Pitch
Leep Foods Grow-NY Product Setup

A true strategic marketing partner

29 Design Studio has been a true strategic marketing partner for us in Grow-NY. They absolutely understand where we are going in the future and what our customers want. The result is their ability to help drive growth and reach new markets by capturing our brand and making smart marketing come alive through integrated and creative tactics. Jeff Adair, CEO, Leep Foods

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