Imagine Monroe

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Imagine Monroe County of Monroe IDA Logo

STRATEGIC BRAND POSITIONING AND AGENCY REBRANDING

When it comes to rebranding, there’s more to it than just how the logo looks. The announcement of the logo has to be positioned in a way that helps the end user (in this case, the Monroe County community) love it as much as you do. We worked closely with leaders in Monroe County government to make sure the rollout of this pivotal rebrand went smoothly including writing the vision statement for the rebrand. 

We also had the privilege of redesigning the imaginemonroe.org website to align with the award-winning rebrand we developed for this local government agency. Leaders of Imagine Monroe were looking to create an online information hub for incentives and programs available in Monroe County in an easy to navigate site that utilized an impactful design. We were honored to deliver that with this new site that was a vast improvement on the former design.

Awards

  • Imagine Monroe Stationery
  • MatchUp Monroe Cheryl Dinolfo Imagine Monroe Rochester NY
29 Design Studio is the BEST! Your work shows that Monroe County is open for business! Jeffrey Adair, Executive Director, Imagine Monroe

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