• Agriculture
  • Food


  • Brand Development
  • Marketing
  • Social Media
  • Brand Strategy
  • Public Relations

Creating a destination for grass-fed, grass-finished beef

29 Design Studio is known for working with farms to manage direct-to-consumer (D2C) opportunities, attract new target audiences, and build foundations for brand management. For the grass-fed, grass-finished beef farmers at G&T Farms in Cooperstown, NY, this meant creating a communication campaign to relaunch their retail arm, The Green Cow & Friends Butcher Shop.

Cooperstown is known for baseball and opera. Why not hot dogs and beef?

29 worked with Green Cow & Friends Butcher Shop to develop a marketing strategy, diving into the “5 C’s” of their business (client, customer, climate, competitors, and collaborators). In addition, we conducted a pricing analysis to understand the current pricing strategy for grass-fed, grass-finished beef.

We brought our strategy and creative teams together in a relaunch campaign focused on creating a butcher shop tourism destination in Cooperstown. Featuring out-of-home, social media, print advertising, signage, landing page design, and collateral, our campaign brought “Cooperstown’s Perfect Hot Dog” to life.


Our marketing work for The Green Cow & Friends won a Gold Pinnacle award in the 2022 Rochester Pinnacle Awards.

We have significantly benefited

The team at 29 Design Studio has been a joy to work with and we have significantly benefited from their experienced marketing advice, exceptional design capabilities, and efficiently executed project management. I highly recommend 29 Design Studio at the onset of a new product or market launch.  Andy Pomeroy,