Creating a destination for grass-fed, grass-finished beef
29 Design Studio is known for working with farms to manage direct-to-consumer (D2C) opportunities, attract new target audiences, and build foundations for brand management. For the grass-fed, grass-finished beef farmers at G&T Farms in Cooperstown, NY, this meant creating a communication campaign to relaunch their retail arm, The Green Cow & Friends Butcher Shop.
Cooperstown is known for baseball and opera. Why not hot dogs and beef?
29 worked with Green Cow & Friends Butcher Shop to develop a marketing strategy, diving into the 5 C’s of their business (client, customer, climate, competitors, and collaborators). In addition, we conducted a pricing analysis to understand the current pricing strategy for grass-fed, grass-finished beef.
We brought our strategy and creative teams together in a relaunch campaign focused on creating a butcher shop tourism destination in Cooperstown. Featuring in out-of-home, social media, print advertising, signage, landing page design, and collateral, our campaign brought “Cooperstown’s Perfect Hot Dog” to life.
We have significantly benefited
The team at 29 Design Studio has been a joy to work with and we have significantly benefited from their experienced marketing advice, exceptional design capabilities, and efficiently executed project management. I highly recommend 29 Design Studio at the onset of a new product or market launch. Andy Pomeroy, Green Cow & Friends Butcher Shop
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