EntireFlight’s New Brand is Ready for Takeoff

What do you get when you mix business-minded determination with a love for aviation? An aviation brand, of course! With the privatization of space, buddies Brett Beachner and Sean Ragan had noticed more civilians interested in getting off the ground and into the skies, and therefore identified an opportunity to create more community amongst pilots. Both amateur pilots themselves, they decided to create a brand that would appeal to the vast world of aeronautics. Their goal is to start with a line of uniquely branded accessories and gear for pilots. So EntireFlight was born. 

The name EntireFlight is meant to emphasize the idea that no part is left out. The brand needed to feel rugged enough to appeal to a bush pilot, professional enough for a commercial pilot, and approachable enough for amateur pilots of all backgrounds. We set out to create a logo that could easily be applied to any type of merch (from as small as headphones, to as large as the side of a plane). This meant the logo needed to be flexible and relatively simple (but still iconic).

EntireFlight’s finished logo consists of a simple wordmark and a symbolic capital E icon. What we love about this logo is the ability to use just the icon on its own – kind of like the Nike swoosh. This makes for a cool emblem that can be applied to just about anything.

You may know Brett as the guy who turned a 20-cent glow stick into a multi-million dollar business. Read more about his incredible story here.

View Other Projects

New York’s Home of Food and Beverage Innovation
Geneva Made
Inspiring Youth and Preparing Them to Succeed
Junior Achievement of Central Upstate NY
47K Entries Collected in 3-Week Consumer Campaign
New York Apple Association Consumer Campaign
NY Food Producer Wins $250K in Startup Competition
Leep Foods Grow-NY Winner
Brand Marketing for a Community-Driven Cowork in the FLX
Port 100 Coworking Community
Enriching a Maine Christmas Tree Farm Experience
Piper Mountain Christmas Tree Farm
A COVID-19 Response for Local Businesses
#Commit2Geneva Campaign
Future of Food Event Marketing Strategy Yields 64% New Attendees
Future of Food Event Marketing
Fresh Branding for a Growing Business
Wendy Carter Consulting
A bee-utiful brand update for an agtech startup
Combplex Smart Beehive Frames
EntireFlight’s New Brand is Ready for Takeoff
EntireFlight
Finger Lakes Food, Agritourism, and Hospitality Event
AlfrescoFLX Event Branding
COVID-19 Campaign "Open Together"
Farmers Market Federation of NY
Strategy and Marketing for an UPSTATE NY ENTREPRENEUR + STARTUP ASSOCIATION
Upstate Capital – Nothing Ventured, Nothing Gained.
A Fresh Look for a Seasoned Business
Oak Grove Woodworking
Award-winning rebrand
Imagine Monroe
Brand Development for the Crown Jewel of the Apple Industry
RubyFrost Apples
The Snap is Back and Better Than Ever
SnapDragon Apples
Innovative Food Startup Breaks the Mold
RealEats Meals Brand Management
Strategy, design and rebrand for established floral designer
Wilder Gardens + Flowers
Pick’n Patch Social Media Engagement Skyrockets
Pick’n Patch Social Media Marketing
Increasing User Engagement by 278%
Belhurst Castle and Winery
Organic Social Media Reach Up 156%
RealEats Meals Social Media
Finger Lakes Event Branding and Marketing
Digital Marketing Accelerator