EntireFlight’s New Brand is Ready for Takeoff

What do you get when you mix business-minded determination with a love for aviation? An aviation brand, of course! With the privatization of space, buddies Brett Beachner and Sean Ragan had noticed more civilians interested in getting off the ground and into the skies, and therefore identified an opportunity to create more community amongst pilots. Both amateur pilots themselves, they decided to create a brand that would appeal to the vast world of aeronautics. Their goal is to start with a line of uniquely branded accessories and gear for pilots. So EntireFlight was born. 

The name EntireFlight is meant to emphasize the idea that no part is left out. The brand needed to feel rugged enough to appeal to a bush pilot, professional enough for a commercial pilot, and approachable enough for amateur pilots of all backgrounds. We set out to create a logo that could easily be applied to any type of merch (from as small as headphones, to as large as the side of a plane). This meant the logo needed to be flexible and relatively simple (but still iconic).

EntireFlight’s finished logo consists of a simple wordmark and a symbolic capital E icon. What we love about this logo is the ability to use just the icon on its own – kind of like the Nike swoosh. This makes for a cool emblem that can be applied to just about anything.

You may know Brett as the guy who turned a 20-cent glow stick into a multi-million dollar business. Read more about his incredible story here.

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