Corny? Humor Really Does Promote NY Agriculture

Outside of the combine, most New Yorkers could use a little more knowledge about corn and soybeans in the state. 29 Design Studio created a cross-channel Harvest Season campaign to raise awareness about New York corn and soybeans. The goal? Bring growers and consumers together online to learn more about corn and soybeans (and have fun!).

New Yorkers from up and downstate share at least one thing: humor. Our creative direction focused on creating a “Soy Corny” comedy club. We developed custom illustrations to turn corn and soybeans into comedian characters to bring the campaign to life.

This #SoyCorny comedy contest included a harvest meter that tracked the 2020 corn and soybean harvest and shared jokes that were submitted in the contest.

*Winner! The Best of NAMA (National Agri-Marketing Association) 2020, First Place, Region 6, Social Media Campaign Directed to Consumers*

The Results

29,136

Contest Entries

58%

Increase in Facebook followers

$0.33

Cost per email capture

View Other Projects

Inspiring Youth and Preparing Them to Succeed
Junior Achievement of Central Upstate NY
47K Entries Collected in 3-Week Consumer Campaign
New York Apple Association Consumer Campaign
NY Food Producer Wins $250K in Startup Competition
Leep Foods Grow-NY Winner
Brand Marketing for a Community-Driven Cowork in the FLX
Port 100 Coworking Community
Enriching a Maine Christmas Tree Farm Experience
Piper Mountain Christmas Tree Farm
A COVID-19 Response for Local Businesses
#Commit2Geneva Campaign
Future of Food Event Marketing Strategy Yields 64% New Attendees
Future of Food Event Marketing
Fresh Branding for a Growing Business
Wendy Carter Consulting
Finger Lakes Food, Agritourism, and Hospitality Event
AlfrescoFLX Event Branding
COVID-19 Campaign "Open Together"
Farmers Market Federation of NY
A Fresh Look for a Seasoned Business
Oak Grove Woodworking
Award-winning rebrand
Imagine Monroe
Brand Development for the Crown Jewel of the Apple Industry
RubyFrost Apples
The Snap is Back and Better Than Ever
SnapDragon Apples
Innovative Food Startup Breaks the Mold
RealEats Meals Brand Management
Strategy, design and rebrand for established floral designer
Wilder Gardens + Flowers
Pick’n Patch Social Media Engagement Skyrockets
Pick’n Patch Social Media Marketing
Increasing User Engagement by 278%
Belhurst Castle and Winery
Organic Social Media Reach Up 156%
RealEats Meals Social Media
Leading Association for Connecting Investors and Startups
Upstate Capital Brand Management
Finger Lakes Event Branding and Marketing
Digital Marketing Accelerator