Outside of the combine, most New Yorkers could use a little more knowledge about corn and soybeans in the state. 29 Design Studio created a cross-channel Harvest Season campaign to raise awareness about New York corn and soybeans. The goal? Bring growers and consumers together online to learn more about corn and soybeans (and have fun!).
New Yorkers from up and downstate share at least one thing: humor. Our creative direction focused on creating a “Soy Corny” comedy club. We developed custom illustrations to turn corn and soybeans into comedian characters to bring the campaign to life.
This #SoyCorny comedy contest included a harvest meter that tracked the 2020 corn and soybean harvest and shared jokes that were submitted in the contest.
*Winner! The Best of NAMA (National Agri-Marketing Association) 2020, First Place, Region 6, Social Media Campaign Directed to Consumers*
Increase in Facebook followers
Cost per email capture
View Other Projects
New York’s Home of Food and Beverage Innovation
Inspiring Youth and Preparing Them to Succeed
Junior Achievement of Central Upstate NY
47K Entries Collected in 3-Week Consumer Campaign
New York Apple Association Consumer Campaign
NY Food Producer Wins $250K in Startup Competition
Leep Foods Grow-NY Winner
Brand Marketing for a Community-Driven Cowork in the FLX
Port 100 Coworking Community
Enriching a Maine Christmas Tree Farm Experience
Piper Mountain Christmas Tree Farm
A COVID-19 Response for Local Businesses
Future of Food Event Marketing Strategy Yields 64% New Attendees
Future of Food Event Marketing
Fresh Branding for a Growing Business
Wendy Carter Consulting
A bee-utiful brand update for an agtech startup
Combplex Smart Beehive Frames
EntireFlight’s New Brand is Ready for Takeoff
Finger Lakes Food, Agritourism, and Hospitality Event
AlfrescoFLX Event Branding
COVID-19 Campaign "Open Together"
Farmers Market Federation of NY
Strategy and Marketing for an UPSTATE NY ENTREPRENEUR + STARTUP ASSOCIATION
Upstate Capital – Nothing Ventured, Nothing Gained.
A Fresh Look for a Seasoned Business
Oak Grove Woodworking
Brand Development for the Crown Jewel of the Apple Industry
The Snap is Back and Better Than Ever
Innovative Food Startup Breaks the Mold
RealEats Meals Brand Management
Strategy, design and rebrand for established floral designer