Corny? Humor Really Does Promote NY Agriculture

Outside of the combine, most New Yorkers could use a little more knowledge about corn and soybeans in the state. 29 Design Studio created a cross-channel Harvest Season campaign to raise awareness about New York corn and soybeans. The goal? Bring growers and consumers together online to learn more about corn and soybeans (and have fun!).

New Yorkers from up and downstate share at least one thing: humor. Our creative direction focused on creating a “Soy Corny” comedy club. We developed custom illustrations to turn corn and soybeans into comedian characters to bring the campaign to life.

This #SoyCorny comedy contest included a harvest meter that tracked the 2020 corn and soybean harvest and shared jokes that were submitted in the contest.

*Winner! The Best of NAMA (National Agri-Marketing Association) 2020, First Place, Region 6, Social Media Campaign Directed to Consumers*

The Results


Contest Entries


Increase in Facebook followers


Cost per email capture

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