Branding a Newly Formed Local Development Corporation

Canandaigua is called “The Chosen Spot” for a reason. Quality living, meaningful work, and a vibrant culture define this lakefront city. The Canandaigua Local Development Corporation is a joint venture formed by the Town and City of Canandaigua and the Canandaigua Chamber of Commerce to unlock economic opportunities and steward investment for businesses. The joint venture launched in 2020 and needed a fresh new brand to tell Cananaigua’s extraordinary story. 

29 Design Studio designed a logo, brand look, strategic guidance, and website to get this initiative off the ground. Our creative process helped us get to the heart of Canandaigua’s culture and the vision of its future to design a fresh, vibrant look for the Local Development Corporation.

Depth of experience, collaborative work style, and strategic brilliance

29 Design Studio helped the Canandaigua Local Development Corporation translate its organizational framework into a fresh, engaging visual identity and website. While having partners that are so deeply familiar with Canandaigua and the Finger Lakes region was invaluable in this process, it’s 29’s depth of experience, collaborative work style, and strategic brilliance around user experience that really sets them apart to achieve a standout product. We’d jump at the opportunity to work with 29 Design Studio again in a heartbeat. Brooke Mayer, Canandaigua Local Development Corporation

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