Belhurst Castle Logo

Historic Resort in the Heart of the Finger Lakes

MARKETING THREE HOTELS, TWO RESTAURANTS, CATERING SERVICES, WINERY, SPA AND SALON

29 Design Studio worked directly with the Belhurst Castle and Winery and Isabella Spa owners to strategize and execute the marketing for the Finger Lakes resort’s three hotels, two restaurants, catering entity, winery, spa, and salon. Developed marketing strategies to maximize profit for the resort while increasing efficiencies within various departments across the property. Specific services include brand positioning, digital marketing, radio/print marketing, social media strategy, and website optimization.

Key performance metrics

  • Grew Facebook social media following 63% and Instagram 278% in less than one year by generating engaging content.
  • Optimized profitability and increased attendance at special events by creating a specific marketing plan for those events.
  • Handled all aspects of the release of an online booking system for three hotels, freeing up time for booking agents to concentrate on other tasks.
  • Maintained email marketing engagement 6% over the industry standard.

Always able to address complex issues

I thoroughly enjoyed my time working with Maureen and came to know her as a truly valuable asset to my team. She is honest, dependable and incredibly hard-working. Beyond that, she is an impressive problem solver who is always able to address complex issues with confidence. She is inspired by challenges and never intimidated by them. Maureen is highly talented in a variety of disciplines and can expedite tasks within a very tight time period. Duane Reeder, Owner, Belhurst Castle and Winery

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