This month we’re talking about brands you know and love that go the extra mile to make their product stand out. You know, that deodorant cream you use that pays attention to environmental issues or the bakery you follow on Instagram with the bespoke cupcakes. While brands compete to get your attention, we’re talking about what makes those premium brands stand out from the crowd.
How to Create a Premium Artisanal Brand
“True artisanal brands are identified by their authenticity and commitment to quality and care by those seeking to master their craft in celebration of local, ethical, sustainable, and meaningful products.”
We are so excited to share our newest Forbes article where we share our tips for creating a premium artisanal brand!
We’re Hiring!
We’re looking for a Social Media Strategist to join our team. Know anyone who’s a witty writer, can shoot photo/video, and think big picture?
Supply Chain Pain: These Categories Are Having a Hard Time Getting on Shelves
These 10 items are experiencing supply chain due to global politics, energy prices, and labor shortages.
Most Consumers Don’t Understand What “Carbon Neutral” Means
As brands tout new earth-friendly claims, they’ll have to explain the WHAT and the WHY to entice sustainability-minded consumers: what does carbon neutral mean, and why should the consumer care?
Refillable cans are better than canned cocktails?
Purr over this cat-inspired restaurant.
“Dadtrepreneurs” reducing food and packaging waste one dipping sauce at a time.
On trend: food-scented candles.
New Yorkers can take the “Cap’n’s Commute” and ride Cap’n Crunch’s water taxi!
Proudly created and sent from Upstate New York.
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