
Spilled Salt & Well-Seasoned Brands
Introducing Spilled Salt, our brand new podcast!
The food, beverage, and agriculture industries are buzzing. The competition is fierce (but friendly!), and the work is hard, but it’s also rewarding. Maureen is chatting with experts in the industry, curating a space where honesty and transparency thrive, so we can learn something from each other one episode at a time.


Dan Rao: How Collaboration Grew his Custom Powdered Copacking Business
Body text: “Spilling the tea” can be fun, but here at 29 Design Studio we get grittier than that. For the premiere episode, our CEO Maureen Ballatori chats with Dan Rao, CEO of Healthier Way Foods and President of Assured Edge Solutions. Dan talks about how he’s leveraged collaboration to grow his business.

Honing the Brand Strategy and Identity for a Finger Lakes Favorite
Billsboro Winery crafts dry classic European varietals in the heart of Finger Lakes wine country. Owners Kim and Vinny wanted to build awareness of their brand and increase recognition, both locally and in the media. Beginning with the strong foundations of a brand audit and strategy, we collaborated with the Billsboro team to update their brand assets (including a new logo!) and a dynamic new website.


Tasty Trends from the Summer Fancy Food Show
The food and beverage world’s on a health kick. Booths showcased alcohol-free beverages, next-level snacks (including our friends at Levelle Nutrition!), and health-conscious breakfast options. Curious about the next trends to hit the food and beverage scene?

What Exactly is Regenerative Agriculture?
For the record, we’re very pro-regenerative agriculture. However, there is no unanimous definition for regenerative agriculture and that is impacting its effectiveness. “The lack of alignment leads to confusion among stakeholders about what regenerative agriculture involves and what it can achieve,” said Theodora Ewer, one of the report’s authors. This article suggests outcomes-based measures to help the agriculture industry align on regenerative impact

Low and Slow is not just a cooking method.
Barbie doesn’t mess around when it comes to marketing.
Savory cocktails are having a moment.

Proudly created and sent from Upstate New York.

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