Franca just dipped her toes in the Atlantic. Jenn’s off on a canoe expedition. Alice is packing up for a staycation on Song Lake. It seems like this month our team can’t get enough open water. When we’re not perfecting our cannonballs, we’re keeping our eyes peeled for waves of change (see what we did there?): trends bubbling to the surface and brands that are making ripples in the status quo.
So whether you’re reading this Studio Chronicles on the beach or in a boardroom, we hope to bring a drop of inspiration your way today!
Awards season has come to a close and we are so excited to have been recognized for our work on several of our favorite client projects! This year we took home awards from The National Agri-Marketing Awards, The Communicator Awards, The Hermes Awards, and most recently The American Marketing Association’s Pinnacle Awards. Here’s to another year of amazing client work!
International Food Information Council’s 2022 Food and Health Survey
The IFIC‘s annual report shares findings on health, nutrition, food safety, and agriculture. We reference this report often to watch changes in consumer buying behaviors year over year. Find insights on issues like:
– Perceptions of health and nutrition and what defines healthy food
– Food and beverage purchase drivers
– The importance of environmental sustainability, food waste, and social sustainability
On Trend: Upcycling – A New Era of Sustainable Packaging and Foods
Consumer interest in innovative packaging is opening doors to new horizons in plastic alternatives. From Kraft Heinz’ paper bottles to Chobani’s plastic-free yogurt cups, efforts to make waves in sustainable packaging are forcing brands to be creative. And it doesn’t stop at packaging. Upcycling is happening with food, too, as producers cut back on food waste.
Best chicken nugget shapes, as voted by kids!
Plant-based burgers meet plant-based steak.
Store brands are winning the grocery wars.
Pringles is going head to head with a…spider?
You in to try a new seltzer brewed from leftover hot dog water?
A tattoo for life, Drumsticks for a year.
Proudly created and sent from Upstate New York.
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