In a climate where brands are competing in spaces they’ve never ventured, it’s hard to feel out what’s right. Especially with trends, social media, and current events that have more influence than ever before. But even when it’s scary to explore these new spaces, there’s excitement in the possibilities.
And sometimes it’s just about taking the leap to try something different.
Expert by Association: Tell The Story to Build the Brand
There are more than 92,000 trade and professional associations in the United States alone. Most are vying for a share of mind to gain and keep members. Many have outreach programs to help their members connect with consumers, suppliers, policymakers, and other target audiences. Almost all serve a vital role in advocating for their members on a host of different social, professional, and economic issues.
It’s way easier to do all of this if you have a strong brand for your association.
In Celebration of Collaboration
If you’re currently halfway through your pack of The Batman Oreos, you know brand collaborations work. “Collabs” allow both brands to broaden their exposure as the customers of both brands are combined. While teaming up with a brand that compliments your own is a surefire win, unexpected pairings can help reinvigorate a brand.
Restaurant’s Road to Recovery
As we mark the 2 year anniversary of the great COVID shutdown, we salute the restaurants who have weathered the storm. While the road to industry recovery looks long, many pandemic-era solutions will stick. Look for the continued growth of ghost kitchens, outdoor dining, and of course…digital solutions.
What’s the world’s most popular food?
Prepare for Cinco de Mayo with taco-flavored jelly beans!
Make some cheese at home.
Hershey’s is celebrating SHE this month.
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