Project Description

Pick’n Patch Social Media Engagement

Skyrockets Organically in 3 Months

CASE STUDY: PICK’N PATCH

Organic Social Media Agency Growth

Challenge

The seasonally operated, Western NY Pick’n Patch fall-fun attraction and family-owned farm is only open for 6 weeks from mid-September until the day after Halloween every year. That means they have a limited amount of time to generate their annual revenues. The Barn at the Pick’n Patch is also open in the off-season from May-August for private events. Pick’n Patch’s partners were seeking guidance from our team to best leverage their busy Fall season and also build the pipeline for The Barn in the Spring and Summer.

22% increase in Facebook fans and followers y/o/y

24% increase in event responses y/o/y

Average engagement rate of 6.8% (industry standard is 0.17%)

196% increase in average daily views y/o/y

The results above were yielded in 3 months 100% organically, with no money spent on advertising.

TESTIMONIAL

Hats off to the team at 29 DS! The Pick’n Patch has a pretty solid social media presence but we knew that we weren’t capitalizing on it and that’s where 29DS came in. They posted and engaged with our followers and brought our social media presence to the “front burner”, when no one on our team had the time to prioritize it. Their creative posts and polls engaged our audience and kept The Pick’n Patch at the front of our customers minds this fall. Knowing they were there to respond to comments and questions was a huge weight off our shoulders, not to mention they were a pleasure to work with. They responded quickly to any questions and were great brainstormers! I highly recommend giving 29DS the reigns to your social media campaign, the only thing you’ll wonder is why you didn’t do it sooner.

– Samantha
Co-Owner, Pick’n Patch

SOLUTION:

29 Design Studio worked with The Patch owners to put together a robust marketing plan, including new events, a consumer focus group, and an engaging social media strategy.

The client aimed to attract the following segments of individuals to the patch:

  • Families with young children
  • Families with teen children
  • College students
  • Low-income families

In order to attract their various audiences to the venue, we advised the client to create events throughout the 6 weeks they’re open. These events included:

  • Free outdoor family movie nights
  • Moonlight corn mazes
  • Sip & Carve
  • Dollar Days

Organic social media was used to promote the events.

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