Project Description

Future of Food Event Marketing Strategy Yields 64% Increase in New Attendees


2nd Annual Future of Food


Upstate Capital Association of New York puts on several events for both members and non-members throughout Upstate New York during the year. For the Future of Food event on September 26, 2019, securing registrants would be particularly challenging as this event targeted a group of professionals who are spread out across Upstate New York.

  • Website Design

  • Marketing Strategy

  • Email Marketing

64% of registrants were new to the event

26% event email open rate (industry standard is 20%)

Average ad CTR 61% higher than the industry standard

Average ad CPC 78% lower than the industry standard

“Partnering with 29 Design Studio provides Upstate Capital with a full team of strategy, design and marketing professionals that we would otherwise not have access to in one full-time in-house position.”

– Noa Simons
Executive Director, Upstate Capital


29 Design Studio worked with Upstate Capital to establish – and then maintain – a strong digital marketing strategy.

  • Created an established look and feel, which was used on all created assets
  • Developed a devoted, responsive, user-friendly microsite containing all pertinent event information
  • Planned and executed a strong email marketing campaign strategy
  • Established a social media calendar containing both organic posts and paid ads
  • Incorporated industry-specific relevant keywords to take advantage of search engine optimization


“I am so impressed with Maureen’s ability to think creatively about my business marketing – we have seen tremendous results! From tweaking the words in my ad and blog copy, to thinking about ideas to get more traffic, designing my weekly blogs and website…and so much more! It seems there’s nothing Maureen doesn’t tackle really well! Her positive attitude, organization, and quick action make working with her a pleasure. I only wish I had her years ago!!”

“We are so lucky to work with such an amazing designer… Thank you, Maureen, for always figuring out what my brain is trying to explain!”

Cassy Cameron, Salon Utopia

“I thoroughly enjoyed my time working with Maureen and came to know her as a truly valuable asset to my team. She is honest, dependable and incredibly hard working. Beyond that, she is an impressive problem solver who is always able to address complex issues with confidence. She is inspired by challenges and never intimidated by them. Maureen is highly talented in a variety of disciplines and can expedite tasks within a very tight time period.”

“Maureen is the rare mix of creativity, talent, project management, and professionalism we needed to take our project from concept to reality. Her work is top notch and she is driven to exceed our expectations.”

“Maureen and I have worked together for a very long time. She is my go-to graphic designer for all of my design needs. One of my favorite things about her is that she is always so excited, enthusiastic and full of ideas when I call her about a new project. She thinks of things to improve my concepts that would never cross my mind.”
“In addition to being a one-woman dynamo, Maureen is also a pleasure to work with. She is good-humored and accommodating. I wish everybody I worked with was on Maureen’s level – if they were my life would be much happier and I could just focus on my work instead of managing others. I highly recommend her because of her amazing ability to take a concept and turn it into a beautiful reality.”

Ready to get started?

Do you have a BIG IDEA to bring to life? Let’s get to work!