Project Description

Dynamic Video Production Company Unveils a Bold New Brand


Midweek Productions Video Production Company FLX


Kaydee and Shelley are the creators of Midweek Productions, a full service video production company, and they do it all – producing, directing, writing, cinematography, editing, sound and color grading. Midweek wanted their overall brand attitude to be fun, funky and approachable, while still maintaining a credible authority in their field. They loved the subtle pop art inspiration and the various playful color versions we incorporated into their new brand.

  • Branding

  • Strategic Marketing

  • Graphic Design

How We Did It:

  • Developed a strong, bold brand with updated fonts, and a custom color palette
  • Created a forward leaning logo, that felt energetic and dynamic
  • Provided a clear, concise guidebook so the brand can be quickly and easily implemented on different mediums


  • Strategic Consultation
  • Updated Logo
  • Brand Guidelines
  • Blog Graphics


“I am so impressed with Maureen’s ability to think creatively about my business marketing – we have seen tremendous results! From tweaking the words in my ad and blog copy, to thinking about ideas to get more traffic, designing my weekly blogs and website…and so much more! It seems there’s nothing Maureen doesn’t tackle really well! Her positive attitude, organization, and quick action make working with her a pleasure. I only wish I had her years ago!!”

“We are so lucky to work with such an amazing designer… Thank you, Maureen, for always figuring out what my brain is trying to explain!”

Cassy Cameron, Salon Utopia

“I thoroughly enjoyed my time working with Maureen and came to know her as a truly valuable asset to my team. She is honest, dependable and incredibly hard working. Beyond that, she is an impressive problem solver who is always able to address complex issues with confidence. She is inspired by challenges and never intimidated by them. Maureen is highly talented in a variety of disciplines and can expedite tasks within a very tight time period.”

“Maureen is the rare mix of creativity, talent, project management, and professionalism we needed to take our project from concept to reality. Her work is top notch and she is driven to exceed our expectations.”

“Maureen and I have worked together for a very long time. She is my go-to graphic designer for all of my design needs. One of my favorite things about her is that she is always so excited, enthusiastic and full of ideas when I call her about a new project. She thinks of things to improve my concepts that would never cross my mind.”
“In addition to being a one-woman dynamo, Maureen is also a pleasure to work with. She is good-humored and accommodating. I wish everybody I worked with was on Maureen’s level – if they were my life would be much happier and I could just focus on my work instead of managing others. I highly recommend her because of her amazing ability to take a concept and turn it into a beautiful reality.”


Do you have a BIG IDEA to bring to life? Let’s get to work!