So you’ve got a business ready to launch and need a website. Or perhaps your current website needs a serious facelift.
We recommend Squarespace for students, startups, nonprofits and some small businesses. Need more functionality, customization, integration, or lead generation? Then WordPress may be your answer.
Here’s what we love about Squarespace. In a matter of hours, this website building platform lets you go live with a sparkly new website. Then you can use its built-in analytics to see where people are coming from, what pages they’re viewing, and how long they’re staying there. This will give you ideas of what you need to improve — both on your website and in your business.
More than two million people who have tried the free 14-day trial go on to become subscribers ($16 – $26 per month). We think the popularity of Squarespace boils down to two reasons.
- It’s easy. You don’t need to have a lot of technical ability. Squarespace has a drag-and-drop editor that allows you to build out section by section. The user interface is clean and modern, which means that it is easy to navigate. That makes for fast and easy editing. Sure, you will need to learn a bit, but it is generally quite intuitive.
- It’s design-centric. You can choose from 60+ templates and customize them to your liking. These preset designs cover just about every major industry in 14 different categories. The designs are mobile-responsive so you don’t need to worry about how they will look on a phone or tablet. And they are visually good looking.
Of course, no matter how easy it is to build a website with a tool like Squarespace, your online home is only as good as its content. So make sure that your positioning is clear and compelling, and your visuals are engaging and striking.
Want some help with your website? We’d love to help drive your business forward using two great platforms – Squarespace or WordPress.
Drop us a line!