Teaser image - Forbes.com: Farmers Tap Into Consumer Curiosity About Food

Forbes.com: Farmers Tap Into Consumer Curiosity About Food

Forbes.com published an article featuring a recipe for success for diverse agritourism destinations. The article, which included 10 ingredients that make for successful agritourism, was written by 29 Design Studio Founder + CEO Maureen Ballatori.
“For many Americans, particularly those living in urban environments, how food makes it into their homes, supermarkets and restaurants seems almost like magic. When that “magic” broke down during Covid amid food supply chain issues, consumers became even more curious about where food comes from and how to obtain locally sourced products.”[…]

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Teaser image - 29 Design Studio Receives Woman-Owned Business Recognition

29 Design Studio Receives Woman-Owned Business Recognition

Maureen Ballatori, CEO + Founder of 29 Design Studio, has been awarded a Business Inspiration Award for Minority or Woman-Owned Business by the Canandaigua Chamber of Commerce. Maureen Ballatori just wanted to make a living based on her creativity. And playing small was never part of the plan. As Eleanor Roosevelt once said, “I am […]

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Teaser image - Strong Brands Build Strong Associations

Strong Brands Build Strong Associations

Try asking the almighty Google, “How do I brand an association?” You’ll get loads of articles about brand association — what a customer considers when they think about your brand. You know, the mental connections between a brand and a concept. Heady stuff (pun intended), but not quite what you were looking for. Okay, now […]

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Teaser image - Forbes.com: How to Make Complex Ideas Simple Through Visual Design

Forbes.com: How to Make Complex Ideas Simple Through Visual Design

Brands tell stories. And in our highly visual society, often, the simplest way to distill the essence of a brand is through visual design. Forbes.com published an article on this theory from 29 Design Studio Founder + CEO Maureen Ballatori.
“In business, if you want to make complex ideas simple and understandable, sometimes you need to pull out the whole toolbox. People learn and emotionally connect in different ways. That’s true in both business-to-business and business-to-consumer branding and marketing, as well as product design.”[…]

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Teaser image - 29 Design Studio Clients Win Big at Grow-NY for the Third Year in a Row

29 Design Studio Clients Win Big at Grow-NY for the Third Year in a Row

Greater Finger Lakes Creative Agency Fuels Winning Pitches Again at the Grow-NY Food and Agriculture Competition Rochester, New York (November 19, 2021) –  29 Design Studio continues its winning streak helping clients win big prizes in the prestigious international Grow-NY Food and Agriculture competition with its third consecutive winner in the last three years. The competition […]

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Teaser image - Death by Committee – How to Fuel a Collaborative Mindset Without Losing the Big Idea

Death by Committee – How to Fuel a Collaborative Mindset Without Losing the Big Idea

We know how helpful software is in improving collaboration. You’ve seen the list: Monday, Basecamp, Dropbox, Slack – they enhance project management and communications. At 29, we use them all.  But how about extending this collaborative energy into the way marketing and sales work together?  Too often there is a breakdown in integrating marketing and […]

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Teaser image - AgriMarketing: Maureen Ballatori on Engaging Funders

AgriMarketing: Maureen Ballatori on Engaging Funders

AgriMarketing published a feature article detailing tips for food innovators to engage funders. The article, which highlights how to write a compelling story for investors, was written by our own founder and CEO, Maureen Ballatori. Ballatori writes: “If your story does not flow, is not clear, does not answer critical questions, and fails to pique the […]

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Teaser image - Forbes.com: A Simple Framework For A Solid Economic Development Brand

Forbes.com: A Simple Framework For A Solid Economic Development Brand

Forbes.com published an article recently from 29 Design Studio Founder + CEO, Maureen Ballatori. The article highlights five principles to drive your strategic and creative work with branding and marketing for economic development. Ballatori begins by writing, “Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of […]

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Teaser image - 29 Design Studio Continues Growth With Addition of New Graphic Designer

29 Design Studio Continues Growth With Addition of New Graphic Designer

Rochester, New York (May 19, 2021) — 29 Design Studio, a creative agency founded in 2007, has added Franca Mantisi to its team, as the company continues to expand its regional and national reputation in food and ag tech. The new addition follows three recent first-place awards in regional competitions sponsored by the National Agri-Marketing Association (NAMA).   Some recent […]

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