Blog Thoughts & Insights

Rochester, New York (October 21, 2020) –  29 Design Studio, a marketing and branding company founded in 2007, is experiencing an upsurge in clients since pivoting to a food and ag-tech focus in early 2020. The boutique agency has also added to its staff. “Our team has a deep connection to farming, food and hospitality […]

We all know that if you want to succeed professionally, you need to dress for success.  Even in our current world of Zoom meetings, what you look like in camera view is important.  Guess what? The same is true of your brand.   A strong brand guide makes sure that every time your brand is visible […]

Zoom exploded. The word zoom, the software zoom and, along with it, the concept of video chat. Even event platforms use Zoom for their livestream feeds! But it wasn’t always like this. Zoom was one of a multitude of video platforms that are in the marketplace. In fact, “Skyping” had already become synonymous with the […]

Geneva NY – Virtual event technology platforms have never been more in demand. Leading global event platform, GTR, knows this well. The company has selected the Greater Finger Lakes-based agency 29 Design Studio to handle its branding, strategy, digital marketing and consumer messaging. “GTR focuses on the event management solutions that make work and life […]

So you’ve got a business ready to launch and need a website.  Or perhaps your current website needs a serious facelift.  We recommend Squarespace for students, startups, nonprofits and some small businesses. Need more functionality, customization, integration, or lead generation? Then WordPress may be your answer. Here’s what we love about Squarespace. In a matter […]

If you put all your marketing eggs in one basket, your sales may end up soft-boiled.  Why? Studies show that a consumer needs to be exposed to your brand between eight and 12 times before they feel comfortable making a purchase.  And there is also the risk that if you use a single marketing tactic […]

If there ever was a fairy tale that tells the social media story it’s Goldilocks. What’s too little, too much, and what’s just right with how often to post on social media? Too much and you may dilute your message or exhaust your audience.  Too little and your audience may forget about you. How do […]

Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust. Marketing is much more diversified these days. […]

New Industry Emphasis Kicks Off with Farmer’s Market Federation of NY Partnership GENEVA, NY – 29 Design Studio, a branding and marketing agency founded in the Finger Lakes 13 years ago, is launching a new agency-wide focus on food and agriculture. With a nod to the company’s deep roots in the industry, the new focus […]

GENEVA, NY – 29 Design Studio is pleased to welcome Pilar McKay as the firm’s Senior Marketing Strategist. She will be responsible for building digital strategies, developing communication campaigns, and managing marketing research and analytics.  McKay started her career in advertising working on research and account planning departments. She developed strategies for behavior change campaigns […]

Consumers care now more than ever about supporting mission-driven brands. How can your business make a difference in the world? A triple bottom line strategy – also called “shared value” – is a business model focused on people, profit and planet. Studies show that your triple bottom line strategy can even boost your sales. 74% […]

ROCHESTER, NY – Metro Cowork founder Craig Webster has welcomed 29 Design Studio owner Maureen Ballatori as a partner in the popular Greater Rochester coworking venture.  In light of current events related to COVID-19, Metro is focusing on building a strong sense of community for its members rather than just facilitating a shared workspace. Webster […]