Blog Thoughts & Insights

If you put all your marketing eggs in one basket, your sales may end up soft-boiled.  Why? Studies show that a consumer needs to be exposed to your brand between eight and 12 times before they feel comfortable making a purchase.  And there is also the risk that if you use a single marketing tactic […]

If there ever was a fairy tale that tells the social media story it’s Goldilocks. What’s too little, too much, and what’s just right with how often to post on social media? Too much and you may dilute your message or exhaust your audience.  Too little and your audience may forget about you. How do […]

Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust. Marketing is much more diversified these days. […]

New Industry Emphasis Kicks Off with Farmer’s Market Federation of NY Partnership GENEVA, NY – 29 Design Studio, a branding and marketing agency founded in the Finger Lakes 13 years ago, is launching a new agency-wide focus on food and agriculture. With a nod to the company’s deep roots in the industry, the new focus […]

GENEVA, NY – 29 Design Studio is pleased to welcome Pilar McKay as the firm’s Senior Marketing Strategist. She will be responsible for building digital strategies, developing communication campaigns, and managing marketing research and analytics.  McKay started her career in advertising working on research and account planning departments. She developed strategies for behavior change campaigns […]

Consumers care now more than ever about supporting mission-driven brands. How can your business make a difference in the world? A triple bottom line strategy – also called “shared value” – is a business model focused on people, profit and planet. Studies show that your triple bottom line strategy can even boost your sales. 74% […]

ROCHESTER, NY – Metro Cowork founder Craig Webster has welcomed 29 Design Studio owner Maureen Ballatori as a partner in the popular Greater Rochester coworking venture.  In light of current events related to COVID-19, Metro is focusing on building a strong sense of community for its members rather than just facilitating a shared workspace. Webster […]

Low Facebook engagement? In this edition of 29×29, learn about boosting posts on Facebook and why it’s important for creating a buzz on your page (and attracting new fans). Facebook really is a pay to play platform. You need to put some ad dollars behind your posts to make sure that you land in newsfeeds […]

Many of our friends and clients are suddenly transitioning to a remote workplace. Our team has been remote-first for years, so we took some time to break down some of our favorite communication tools. And with #COVID19 forcing many companies to transition to remote workplaces before they had time to plan, we hope this helps […]

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

Social media. It’s one of those things that seems to be mystifying for small businesses. Constantly-changing algorithms, what to post, how often to post, and above all WHERE to post. In this edition of 29 by 29, we’re answering that last question – do I need to be on every social media platform?  The answer […]

Geneva, NY | January 1, 2020 – The beloved downtown Geneva coworking space and business incubator, Port 100 will remain open thanks to support from Ontario County Economic Development Corporation (OCEDC) and the perseverance of 29 Design Studio Founder and Port 100 member Maureen Ballatori. After the Geneva City Council decided not to continue financial […]