Blog Thoughts & Insights

We know how helpful software is in improving collaboration. You’ve seen the list: Monday, Basecamp, Dropbox, Slack – they enhance project management and communications. At 29, we use them all.  But how about extending this collaborative energy into the way marketing and sales work together?  Too often there is a breakdown in integrating marketing and […]

AgriMarketing published a feature article detailing tips for food innovators to engage funders. The article, which highlights how to write a compelling story for investors, was written by our own founder and CEO, Maureen Ballatori. Ballatori writes: “If your story does not flow, is not clear, does not answer critical questions, and fails to pique the […]

Updated September 2022 First, it was hot because it was illegal. Now it’s hot because of demand. New York Governor Andrew Cuomo legalized medical marijuana in 2014, followed by its recreational use in 2021. While cannabis has always been a heated market, legalization has sparked intense conversation and industry change. 29 Design Studio has kept […]

Forbes.com published an article recently from 29 Design Studio Founder + CEO, Maureen Ballatori. The article highlights five principles to drive your strategic and creative work with branding and marketing for economic development. Ballatori begins by writing, “Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of […]

Rochester, New York (May 19, 2021) — 29 Design Studio, a creative agency founded in 2007, has added Franca Mantisi to its team, as the company continues to expand its regional and national reputation in food and ag tech. The new addition follows three recent first-place awards in regional competitions sponsored by the National Agri-Marketing Association (NAMA).   Some recent […]

Alice Hallahan joins branding and marketing agency as art director Rochester, New York (April 5, 2021) – 29 Design Studio, a creative agency founded in 2007, has added Alice Hallahan to its team, as the company continues to expand its regional and national reputation in food and agtech. The agency has increased employees by 250% […]

29 Design Studio, a local agency specializing in branding and marketing for food, beverage and agriculture, has won three first-place awards and a merit award in regional competitions sponsored by the National Agri-Marketing Association (NAMA).

Let’s talk about the latest industry that has gotten an overhaul: soil. Until recently, soil was called dirt. Dirt was everywhere, and it was annoying, unremarkable, and, well, dirty. Soil needed to shed its dirty reputation. While soil is respected as necessary to grow healthy and productive plants and trees, dirt is a nuisance.  With […]

Creative Firm Collaborates with Leep Foods and RealEats Meals Rochester, New York (December 11, 2020) – For the second year in a row, 29 Design Studio, a creative agency specializing in food and agriculture brands, has helped clients find success in the international Grow-NY Food and Agriculture competition.  In 2020, Leep Foods, a grower of […]

Remember when keys were the things you played on a piano, and words were … well…words?  Now we have keywords, and they are a key (pun intended) part of your marketing strategy. Keywords are the link between what people are searching for and the content you are providing.  Whether your content is on a website […]

Chances are high that your prospective customers are on Facebook. The wildly popular social media platform has more than 2.4 billion monthly active users. And that’s a pre-COVID stat. Imagine the growth on the platform now with people at home and online more than ever. So the question is… how do you hook your reader […]

Rochester, New York (October 21, 2020) –  29 Design Studio, a marketing and branding company founded in 2007, is experiencing an upsurge in clients since pivoting to a food and ag-tech focus in early 2020. The boutique agency has also added to its staff. “Our team has a deep connection to farming, food and hospitality […]