Blog Thoughts & Insights

If you’re a startup or a small-business owner, you might be wondering if spending your time working on a SWOT analysis is practical. Well we’re here to tell you that it’s definitely worth your brainpower. (Hold up… what’s a SWOT!? We got you. SWOT stands for strengths, weaknesses, opportunities, and threats.)  The strengths and the […]

GENEVA, NY – Geneva-based meal delivery startup, RealEats, took home the $1 million Grow-NY grand prize for innovation in food and agriculture. The annual global competition is open to businesses that plan to execute bold plans to grow jobs, connect with local industry partners, and contribute to a thriving Upstate economy in the Finger Lakes, […]

An effective holiday marketing strategy could make the holidays your most profitable time of the year. But going into the season without a plan in place? Well, that’s as awful as receiving nothing but coal in your stocking. What is your holiday marketing goal? You’re not going to run a marathon without ever doing a […]

Upstate NY — The 29 Design Studio team is pleased to welcome Colleen Crill to the agency in a new Director of Client Relationships and Operations role. Colleen’s 11-year experience in the financial industry will allow the Upstate New York branding and marketing agency to continue to grow while maintaining the same high standard for […]

Upstate NY — Branding agency 29 Design Studio continues to expand its team with the addition of James Lewis Van-Vorst as Art Director. James brings more than ten years of experience in design to the growing agency, as well as a Bachelors of Technology, Electronic Marketing and Publishing from the State University of New York […]

Each social media platform has a preferred method of engagement that can affect how a business communicates its brand message. Think of it this way: Social media is a vehicle for your message, your brand provides the road, and your strategy is the map. There are various rules of engagement for representing your brand on […]

One size fits all marketing doesn’t work. It’s like asking a question to a room full of people. Without eye contact, hand gestures or calling someone by name, they don’t know who you’re talking to – so they don’t respond. If you don’t define your audience, your customer doesn’t know that you’re talking to them. […]

Social media is the hottest digital marketing tool on the block. And with good reason – social media is a powerful platform for engaging with your tribe (and finding that tribe in the first place). So do you really still need an email strategy? We’re not advocating for the “be everywhere all the time” approach […]

If you plan to kick off the new year with the same activities that got you by in previous years, you may find yourself slowly losing ground with your ROI. We’re breaking down what to expect in 2019’s marketing trends. The big buzz in the old year was privacy. We saw a crackdown with information […]

29 Design Studio Welcomes Courtney Carroway as Art Director Upstate NY — Branding agency 29 Design Studio continues to expand their team with the introduction of Courtney Carroway as Art Director. Courtney brings over eight years of experience in design to the table, as well as an education from the Rochester Institute of Technology, where […]

Rochester, NY — Small but mighty agencies are recognized with Davey Awards, and local favorite 29 Design Studio has taken home one gold and three silver this year. “We’re thrilled to be recognized for a second year in a row,” said 29 Design Studio’s founder, Maureen Ballatori. “We pride ourselves on being nimble and innovative. […]

Social. media. is. not. free. It’s a pay-to-play game, but it is incredibly powerful. And if you’re doing social right, where you create a plan that aligns with your business and marketing goals, implement that plan with strong content that aligns with your target audience, and analyze the effectiveness of your activities, only then can […]