Blog Thoughts & Insights

ROCHESTER, NY – Metro Cowork founder Craig Webster has welcomed 29 Design Studio owner Maureen Ballatori as a partner in the popular Greater Rochester coworking venture.  In light of current events related to COVID-19, Metro is focusing on building a strong sense of community for its members rather than just facilitating a shared workspace. Webster […]

Low Facebook engagement? In this edition of 29×29, learn about boosting posts on Facebook and why it’s important for creating a buzz on your page (and attracting new fans). Facebook really is a pay to play platform. You need to put some ad dollars behind your posts to make sure that you land in newsfeeds […]

Many of our friends and clients are suddenly transitioning to a remote workplace. Our team has been remote-first for years, so we took some time to break down some of our favorite communication tools. And with #COVID19 forcing many companies to transition to remote workplaces before they had time to plan, we hope this helps […]

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

Social media. It’s one of those things that seems to be mystifying for small businesses. Constantly-changing algorithms, what to post, how often to post, and above all WHERE to post. In this edition of 29 by 29, we’re answering that last question – do I need to be on every social media platform?  The answer […]

Geneva, NY | January 1, 2020 – The beloved downtown Geneva coworking space and business incubator, Port 100 will remain open thanks to support from Ontario County Economic Development Corporation (OCEDC) and the perseverance of 29 Design Studio Founder and Port 100 member Maureen Ballatori. After the Geneva City Council decided not to continue financial […]

If you’re a startup or a small-business owner, you might be wondering if spending your time working on a SWOT analysis is practical. Well we’re here to tell you that it’s definitely worth your brainpower. (Hold up… what’s a SWOT!? We got you. SWOT stands for strengths, weaknesses, opportunities, and threats.)  The strengths and the […]

GENEVA, NY – Geneva-based meal delivery startup, RealEats, took home the $1 million Grow-NY grand prize for innovation in food and agriculture. The annual global competition is open to businesses that plan to execute bold plans to grow jobs, connect with local industry partners, and contribute to a thriving Upstate economy in the Finger Lakes, […]

An effective holiday marketing strategy could make the holidays your most profitable time of the year. But going into the season without a plan in place? Well, that’s as awful as receiving nothing but coal in your stocking. What is your holiday marketing goal? You’re not going to run a marathon without ever doing a […]

Upstate NY — The 29 Design Studio team is pleased to welcome Colleen Crill to the agency in a new Director of Client Relationships and Operations role. Colleen’s 11-year experience in the financial industry will allow the Upstate New York branding and marketing agency to continue to grow while maintaining the same high standard for […]

Upstate NY — Branding agency 29 Design Studio continues to expand its team with the addition of James Lewis Van-Vorst as Art Director. James brings more than ten years of experience in design to the growing agency, as well as a Bachelors of Technology, Electronic Marketing and Publishing from the State University of New York […]

Each social media platform has a preferred method of engagement that can affect how a business communicates its brand message. Think of it this way: Social media is a vehicle for your message, your brand provides the road, and your strategy is the map. There are various rules of engagement for representing your brand on […]