Strategy Blog Category

If you put all your marketing eggs in one basket, your sales may end up soft-boiled.  Why? Studies show that a consumer needs to be exposed to your brand between eight and 12 times before they feel comfortable making a purchase.  And there is also the risk that if you use a single marketing tactic […]

If there ever was a fairy tale that tells the social media story it’s Goldilocks. What’s too little, too much, and what’s just right with how often to post on social media? Too much and you may dilute your message or exhaust your audience.  Too little and your audience may forget about you. How do […]

Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust. Marketing is much more diversified these days. […]

Consumers care now more than ever about supporting mission-driven brands. How can your business make a difference in the world? A triple bottom line strategy – also called “shared value” – is a business model focused on people, profit and planet. Studies show that your triple bottom line strategy can even boost your sales. 74% […]

Low Facebook engagement? In this edition of 29×29, learn about boosting posts on Facebook and why it’s important for creating a buzz on your page (and attracting new fans). Facebook really is a pay to play platform. You need to put some ad dollars behind your posts to make sure that you land in newsfeeds […]

Many of our friends and clients are suddenly transitioning to a remote workplace. Our team has been remote-first for years, so we took some time to break down some of our favorite communication tools. And with #COVID19 forcing many companies to transition to remote workplaces before they had time to plan, we hope this helps […]

If you’re a startup or a small-business owner, you might be wondering if spending your time working on a SWOT analysis is practical. Well we’re here to tell you that it’s definitely worth your brainpower. (Hold up… what’s a SWOT!? We got you. SWOT stands for strengths, weaknesses, opportunities, and threats.)  The strengths and the […]

An effective holiday marketing strategy could make the holidays your most profitable time of the year. But going into the season without a plan in place? Well, that’s as awful as receiving nothing but coal in your stocking. What is your holiday marketing goal? You’re not going to run a marathon without ever doing a […]

Each social media platform has a preferred method of engagement that can affect how a business communicates its brand message. Think of it this way: Social media is a vehicle for your message, your brand provides the road, and your strategy is the map. There are various rules of engagement for representing your brand on […]

One size fits all marketing doesn’t work. It’s like asking a question to a room full of people. Without eye contact, hand gestures or calling someone by name, they don’t know who you’re talking to – so they don’t respond. If you don’t define your audience, your customer doesn’t know that you’re talking to them. […]

Social media is the hottest digital marketing tool on the block. And with good reason – social media is a powerful platform for engaging with your tribe (and finding that tribe in the first place). So do you really still need an email strategy? We’re not advocating for the “be everywhere all the time” approach […]

If you plan to kick off the new year with the same activities that got you by in previous years, you may find yourself slowly losing ground with your ROI. We’re breaking down what to expect in 2019’s marketing trends. The big buzz in the old year was privacy. We saw a crackdown with information […]