Teaser image - The Best Communication Tools for Remote Work

The Best Communication Tools for Remote Work

Many of our friends and clients are suddenly transitioning to a remote workplace. Our team has been remote-first for years, so we took some time to break down some of our favorite communication tools. And with #COVID19 forcing many companies to transition to remote workplaces before they had time to plan, we hope this helps […]

Read More
Teaser image - What is a Brand Wheel?

What is a Brand Wheel?

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

Read More
Teaser image - Do I Need to Be On Every Social Media Platform?

Do I Need to Be On Every Social Media Platform?

Social media. It’s one of those things that seems to be mystifying for small businesses. Constantly-changing algorithms, what to post, how often to post, and above all WHERE to post. In this edition of 29 by 29, we’re answering that last question – do I need to be on every social media platform?  The answer […]

Read More
Teaser image - Why You Need a SWOT Analysis

Why You Need a SWOT Analysis

If you’re a startup or a small-business owner, you might be wondering if spending your time working on a SWOT analysis is practical. Well we’re here to tell you that it’s definitely worth your brainpower. (Hold up… what’s a SWOT!? We got you. SWOT stands for strengths, weaknesses, opportunities, and threats.)  The strengths and the […]

Read More
Teaser image - 2019 Holiday Digital Marketing Strategies

2019 Holiday Digital Marketing Strategies

An effective holiday marketing strategy could make the holidays your most profitable time of the year. But going into the season without a plan in place? Well, that’s as awful as receiving nothing but coal in your stocking. What is your holiday marketing goal? You’re not going to run a marathon without ever doing a […]

Read More
Teaser image - How to Define Your Audience

How to Define Your Audience

One size fits all marketing doesn’t work. It’s like asking a question to a room full of people. Without eye contact, hand gestures or calling someone by name, they don’t know who you’re talking to – so they don’t respond. If you don’t define your audience, your customer doesn’t know that you’re talking to them. […]

Read More
Teaser image - Is Email Marketing Dying?

Is Email Marketing Dying?

Social media is the hottest digital marketing tool on the block. And with good reason – social media is a powerful platform for engaging with your tribe (and finding that tribe in the first place). So do you really still need an email strategy? We’re not advocating for the “be everywhere all the time” approach […]

Read More
Teaser image - 5 Top Marketing Trends for 2019

5 Top Marketing Trends for 2019

If you plan to kick off the new year with the same activities that got you by in previous years, you may find yourself slowly losing ground with your ROI. We’re breaking down what to expect in 2019’s marketing trends. The big buzz in the old year was privacy. We saw a crackdown with information […]

Read More
Teaser image - How Branding Can Save You Money on Social Media Ads

How Branding Can Save You Money on Social Media Ads

Social. media. is. not. free. It’s a pay-to-play game, but it is incredibly powerful. And if you’re doing social right, where you create a plan that aligns with your business and marketing goals, implement that plan with strong content that aligns with your target audience, and analyze the effectiveness of your activities, only then can […]

Read More