Teaser image - Forbes.com: A Simple Framework For A Solid Economic Development Brand

Forbes.com: A Simple Framework For A Solid Economic Development Brand

Forbes.com published an article recently from 29 Design Studio Founder + CEO, Maureen Ballatori. The article highlights five principles to drive your strategic and creative work with branding and marketing for economic development. Ballatori begins by writing, “Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of […]

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Teaser image - Getting Started with Facebook Ads Manager

Getting Started with Facebook Ads Manager

Chances are high that your prospective customers are on Facebook. The wildly popular social media platform has more than 2.4 billion monthly active users. And that’s a pre-COVID stat. Imagine the growth on the platform now with people at home and online more than ever. So the question is… how do you hook your reader […]

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Teaser image - How to Use Brand Guidelines

How to Use Brand Guidelines

We all know that if you want to succeed professionally, you need to dress for success.  Even in our current world of Zoom meetings, what you look like in camera view is important.  Guess what? The same is true of your brand.   A strong brand guide makes sure that every time your brand is visible […]

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Teaser image - Should I use Squarespace to build my website?

Should I use Squarespace to build my website?

So you’ve got a business ready to launch and need a website.  Or perhaps your current website needs a serious facelift.  We recommend Squarespace for students, startups, nonprofits and some small businesses. Need more functionality, customization, integration, or lead generation? Then WordPress may be your answer. Here’s what we love about Squarespace. In a matter […]

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Teaser image - What is a Brand Wheel?

What is a Brand Wheel?

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

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Teaser image - How Social Media Fits in a Brand Strategy

How Social Media Fits in a Brand Strategy

Each social media platform has a preferred method of engagement that can affect how a business communicates its brand message. Think of it this way: Social media is a vehicle for your message, your brand provides the road, and your strategy is the map. There are various rules of engagement for representing your brand on […]

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Teaser image - How to Define Your Audience

How to Define Your Audience

One size fits all marketing doesn’t work. It’s like asking a question to a room full of people. Without eye contact, hand gestures or calling someone by name, they don’t know who you’re talking to – so they don’t respond. If you don’t define your audience, your customer doesn’t know that you’re talking to them. […]

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Teaser image - 5 Top Marketing Trends for 2019

5 Top Marketing Trends for 2019

If you plan to kick off the new year with the same activities that got you by in previous years, you may find yourself slowly losing ground with your ROI. We’re breaking down what to expect in 2019’s marketing trends. The big buzz in the old year was privacy. We saw a crackdown with information […]

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Teaser image - How Branding Can Save You Money on Social Media Ads

How Branding Can Save You Money on Social Media Ads

Social. media. is. not. free. It’s a pay-to-play game, but it is incredibly powerful. And if you’re doing social right, where you create a plan that aligns with your business and marketing goals, implement that plan with strong content that aligns with your target audience, and analyze the effectiveness of your activities, only then can […]

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