Teaser image - Forbes.com: How To Build A Premium Artisanal Brand

Forbes.com: How To Build A Premium Artisanal Brand

Forbes.com published an article from 29 Design Studio Founder + CEO Maureen Ballatori. The article highlights four of Maureen’s tips to create an artisanal brand and a premium experience for your customer.
“For many Americans, purchase behavior is driven less by what the product is and more by who is doing the selling. […]

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Teaser image - Forbes.com: Farmers Tap Into Consumer Curiosity About Food

Forbes.com: Farmers Tap Into Consumer Curiosity About Food

Forbes.com published an article featuring a recipe for success for diverse agritourism destinations. The article, which included 10 ingredients that make for successful agritourism, was written by 29 Design Studio Founder + CEO Maureen Ballatori.
“For many Americans, particularly those living in urban environments, how food makes it into their homes, supermarkets and restaurants seems almost like magic. When that “magic” broke down during Covid amid food supply chain issues, consumers became even more curious about where food comes from and how to obtain locally sourced products.”[…]

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Teaser image - Strong Brands Build Strong Associations

Strong Brands Build Strong Associations

Try asking the almighty Google, “How do I brand an association?” You’ll get loads of articles about brand association — what a customer considers when they think about your brand. You know, the mental connections between a brand and a concept. Heady stuff (pun intended), but not quite what you were looking for. Okay, now […]

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Teaser image - Death by Committee – How to Fuel a Collaborative Mindset Without Losing the Big Idea

Death by Committee – How to Fuel a Collaborative Mindset Without Losing the Big Idea

We know how helpful software is in improving collaboration. You’ve seen the list: Monday, Basecamp, Dropbox, Slack – they enhance project management and communications. At 29, we use them all.  But how about extending this collaborative energy into the way marketing and sales work together?  Too often there is a breakdown in integrating marketing and […]

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Teaser image - AgriMarketing: Maureen Ballatori on Engaging Funders

AgriMarketing: Maureen Ballatori on Engaging Funders

AgriMarketing published a feature article detailing tips for food innovators to engage funders. The article, which highlights how to write a compelling story for investors, was written by our own founder and CEO, Maureen Ballatori. Ballatori writes: “If your story does not flow, is not clear, does not answer critical questions, and fails to pique the […]

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Teaser image - Forbes.com: A Simple Framework For A Solid Economic Development Brand

Forbes.com: A Simple Framework For A Solid Economic Development Brand

Forbes.com published an article recently from 29 Design Studio Founder + CEO, Maureen Ballatori. The article highlights five principles to drive your strategic and creative work with branding and marketing for economic development. Ballatori begins by writing, “Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of […]

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Teaser image - Getting Started with Facebook Ads Manager

Getting Started with Facebook Ads Manager

Chances are high that your prospective customers are on Facebook. The wildly popular social media platform has more than 2.4 billion monthly active users. And that’s a pre-COVID stat. Imagine the growth on the platform now with people at home and online more than ever. So the question is… how do you hook your reader […]

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