Teaser image - What is a Brand Wheel?

What is a Brand Wheel?

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

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Teaser image - How Social Media Fits in a Brand Strategy

How Social Media Fits in a Brand Strategy

Each social media platform has a preferred method of engagement that can affect how a business communicates its brand message. Think of it this way: Social media is a vehicle for your message, your brand provides the road, and your strategy is the map. There are various rules of engagement for representing your brand on […]

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Teaser image - How to Define Your Audience

How to Define Your Audience

One size fits all marketing doesn’t work. It’s like asking a question to a room full of people. Without eye contact, hand gestures or calling someone by name, they don’t know who you’re talking to – so they don’t respond. If you don’t define your audience, your customer doesn’t know that you’re talking to them. […]

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Teaser image - 5 Top Marketing Trends for 2019

5 Top Marketing Trends for 2019

If you plan to kick off the new year with the same activities that got you by in previous years, you may find yourself slowly losing ground with your ROI. We’re breaking down what to expect in 2019’s marketing trends. The big buzz in the old year was privacy. We saw a crackdown with information […]

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Teaser image - How Branding Can Save You Money on Social Media Ads

How Branding Can Save You Money on Social Media Ads

Social. media. is. not. free. It’s a pay-to-play game, but it is incredibly powerful. And if you’re doing social right, where you create a plan that aligns with your business and marketing goals, implement that plan with strong content that aligns with your target audience, and analyze the effectiveness of your activities, only then can […]

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Teaser image - How to Fuel the Flame for Your Growing Brand

How to Fuel the Flame for Your Growing Brand

You’ve got a terrific product or service that changes lives. Customers are knocking down your door, and you know you need to scale your business to the next level. But something is holding you back… Unless you’re effectively telling the story of how your product or service is really extraordinary (not just good, but genuinely […]

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Teaser image - What Do You Stand For?

What Do You Stand For?

Quantifying the value of a logo is a tough sell. In a time when you can get a logo from a discount bin website, budget-conscious business owners don’t understand why they should look anywhere else. There’s so much more to business than just what you’re selling. And there’s more to your brand than just your […]

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Teaser image - The Problem with Change: Rebranding Edition

The Problem with Change: Rebranding Edition

With change, there’s a before and an after. What something was before a turning point and what it has evolved to after change occurred. The question is, how to go through that change gracefully.   Change management is both an internal and external process to ease your organizational process with preparation and support. Without traumatizing […]

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Teaser image - What does your branding say about your business?

What does your branding say about your business?

Business isn’t just business. Business is about emotion. Not just mine and not just yours, but the people close to us. It’s also about the feelings of your customers and the people close to them. This applies to ALL businesses. We’re in business because we love working with brands to create identities. Real estate agents help […]

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Teaser image - 3 Powerful Ways to Build An Authentic Brand

3 Powerful Ways to Build An Authentic Brand

Where does trust come from? We can’t possibly trust something we haven’t experienced before. So how does that work for your business? How can you convince someone to give your product or service a try? It comes down to the marketing adoption curve. Some people are comfortable with risk. Enough that they lean into risk […]

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Teaser image - What makes a brand remarkable?

What makes a brand remarkable?

There are so many things that go into creating a memorable brand. Who you are is so much more than just what your logo looks like. Your brand identity is the feeling someone gets when they work with you or encounter your business. So how can you make that experience remarkable? The only way to grow […]

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