Teaser image - How can your business put marketing strategy to work?

How can your business put marketing strategy to work?

Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust. Marketing is much more diversified these days. […]

Read More
Teaser image - Triple Bottom Line

Triple Bottom Line

Consumers care now more than ever about supporting mission-driven brands. How can your business make a difference in the world? A triple bottom line strategy – also called “shared value” – is a business model focused on people, profit and planet. Studies show that your triple bottom line strategy can even boost your sales. 74% […]

Read More
Teaser image - Should I Boost Posts on Facebook?

Should I Boost Posts on Facebook?

Low Facebook engagement? In this edition of 29×29, learn about boosting posts on Facebook and why it’s important for creating a buzz on your page (and attracting new fans). Facebook really is a pay to play platform. You need to put some ad dollars behind your posts to make sure that you land in newsfeeds […]

Read More
Teaser image - The Best Communication Tools for Remote Work

The Best Communication Tools for Remote Work

Many of our friends and clients are suddenly transitioning to a remote workplace. Our team has been remote-first for years, so we took some time to break down some of our favorite communication tools. And with #COVID19 forcing many companies to transition to remote workplaces before they had time to plan, we hope this helps […]

Read More
Teaser image - What is a Brand Wheel?

What is a Brand Wheel?

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

Read More
Teaser image - Do I Need to Be On Every Social Media Platform?

Do I Need to Be On Every Social Media Platform?

Social media. It’s one of those things that seems to be mystifying for small businesses. Constantly-changing algorithms, what to post, how often to post, and above all WHERE to post. In this edition of 29 by 29, we’re answering that last question – do I need to be on every social media platform?  The answer […]

Read More
Teaser image - Why You Need a SWOT Analysis

Why You Need a SWOT Analysis

If you’re a startup or a small-business owner, you might be wondering if spending your time working on a SWOT analysis is practical. Well we’re here to tell you that it’s definitely worth your brainpower. (Hold up… what’s a SWOT!? We got you. SWOT stands for strengths, weaknesses, opportunities, and threats.)  The strengths and the […]

Read More