Blog Thoughts & Insights

In such an established and revered industry as agriculture, change doesn’t come easy. While progress has never faltered, branding has benefited technology as it is applied to agriculture. Agtech is bringing farming from the industrial age into the digital one and branding is helping organizations communicate those benefits.

A package is not a brand. A brand is more than a package. Yet both are important in the fast-moving consumer packaged goods marketplace.

Generally, food and beverage consumer packaged goods, or CPG, move at a high velocity, with consumers looking specifically for your product on store shelves.

Strong branding can help you meet goals like sales growth, increased web traffic, or placement within a retail store.

Maria Kast joins Maureen on the Spilled Salt podcast to discuss the importance of connecting with your inner coach, avoiding burnout, and fostering a mindful culture in the food, beverage, and agriculture industries.

Alisha Albinder-Camac, fourth-generation owner of Hudson River Fruit Distributors, joins Maureen on the Spilled Salt podcast to discuss her diverse background in finance, marketing, and retail, and the role of technology in agriculture.

Jacob Fox, a regenerative systems consultant, joins Maureen Ballatori on the Spilled Salt podcast, to discuss demystifying agriculture and promoting sustainable farming methods. Listen in as Jacob advocates paying farmers for ecosystem services to ensure a resilient future for agriculture.

In this episode of the Spilled Salt podcast, Brian Nicholson, CEO of Red Jacket Orchards, shares the story of the company’s growth, its focus on quality, and the challenges of building a successful food and beverage brand.

In this episode, Tim McDowell, COO of Bristol Extracts, shares his journey in the cannabis industry, from Colorado to New York, and the challenges of running a cannabis business amidst changing regulations.

Matt Horn, Director of Municipal Services at MRB Group, joins Maureen in a conversation about leveraging economic development in the food, beverage, and agriculture industries to strengthen brands, farms, and local communities.

Linda Alvarez, CEO of Levelle Nutrition, joins Maureen Ballatori to discuss her company’s focus on creating nutritional products for female athletes. Recognizing the lack of options for women, Levelle Nutrition offers safe and healthy products for active women at all stages of life. Their first product line, energy purees, has gained popularity among athletes and busy women seeking convenient and healthy snacks.

In this first episode of the Spilled Salt podcast, Dan Rao, the CEO of Healthier Way Foods and president of Assured Edge Solutions, shares his unique entrepreneurial journey.

Cooperatives and urban farms are typically smaller organizations with strong missions, limited resources, and a whole lot of heart. And whether they sell to distributors or consumers, they share a common, powerful goal of providing people with fresh, healthy, local products.

Rochester, New York (June 27, 2023) – The award-winning creative agency based in Upstate New York continues to grow with the addition of two new employees. Both Michela Hanlon and Ellie Aliperti have come on board to assist the agency in account management, serving businesses in the food, beverage, and agriculture industries.