Teaser image - How to Use Brand Guidelines

How to Use Brand Guidelines

We all know that if you want to succeed professionally, you need to dress for success.  Even in our current world of Zoom meetings, what you look like in camera view is important.  Guess what? The same is true of your brand.   A strong brand guide makes sure that every time your brand is visible […]

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Teaser image - Global Event Tech Company GTR Selects 29 Design Studio as Strategic Marketing Partner

Global Event Tech Company GTR Selects 29 Design Studio as Strategic Marketing Partner

Geneva NY – Virtual event technology platforms have never been more in demand. Leading global event platform, GTR, knows this well. The company has selected the Greater Finger Lakes-based agency 29 Design Studio to handle its branding, strategy, digital marketing and consumer messaging. “GTR focuses on the event management solutions that make work and life […]

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Teaser image - Should I use Squarespace to build my website?

Should I use Squarespace to build my website?

So you’ve got a business ready to launch and need a website.  Or perhaps your current website needs a serious facelift.  We recommend Squarespace for students, startups, nonprofits and some small businesses. Need more functionality, customization, integration, or lead generation? Then WordPress may be your answer. Here’s what we love about Squarespace. In a matter […]

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Teaser image - How can your business put marketing strategy to work?

How can your business put marketing strategy to work?

Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust. Marketing is much more diversified these days. […]

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Teaser image - Agency Focuses Strengths on Food & Ag During COVID-19 and Beyond

Agency Focuses Strengths on Food & Ag During COVID-19 and Beyond

New Industry Emphasis Kicks Off with Farmer’s Market Federation of NY Partnership GENEVA, NY – 29 Design Studio, a branding and marketing agency founded in the Finger Lakes 13 years ago, is launching a new agency-wide focus on food and agriculture. With a nod to the company’s deep roots in the industry, the new focus […]

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Teaser image - Senior Marketing Strategist, Pilar McKay Joins Food and Ag Firm, 29 Design Studio

Senior Marketing Strategist, Pilar McKay Joins Food and Ag Firm, 29 Design Studio

GENEVA, NY – 29 Design Studio is pleased to welcome Pilar McKay as the firm’s Senior Marketing Strategist. She will be responsible for building digital strategies, developing communication campaigns, and managing marketing research and analytics.  McKay started her career in advertising working on research and account planning departments. She developed strategies for behavior change campaigns […]

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Teaser image - Triple Bottom Line

Triple Bottom Line

Consumers care now more than ever about supporting mission-driven brands. How can your business make a difference in the world? A triple bottom line strategy – also called “shared value” – is a business model focused on people, profit and planet. Studies show that your triple bottom line strategy can even boost your sales. 74% […]

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Teaser image - Rochester’s Largest Coworking Chain Welcomes Ballatori as Partner

Rochester’s Largest Coworking Chain Welcomes Ballatori as Partner

ROCHESTER, NY – Metro Cowork founder Craig Webster has welcomed 29 Design Studio owner Maureen Ballatori as a partner in the popular Greater Rochester coworking venture.  In light of current events related to COVID-19, Metro is focusing on building a strong sense of community for its members rather than just facilitating a shared workspace. Webster […]

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Teaser image - Should I Boost Posts on Facebook?

Should I Boost Posts on Facebook?

Low Facebook engagement? In this edition of 29×29, learn about boosting posts on Facebook and why it’s important for creating a buzz on your page (and attracting new fans). Facebook really is a pay to play platform. You need to put some ad dollars behind your posts to make sure that you land in newsfeeds […]

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