Blog Thoughts & Insights

Opportunity dominated conversations at the New York Farm Bureau annual conference in Buffalo. While Focusing on the Future, the talk on the floor and on the stage was all about the positive ways we would adapt, advance, and achieve.

Rochester, New York (January 24, 2023) – 2023 is off to an inspiring start for 29 Design Studio, an award-winning creative agency founded by Maureen Ballatori in 2007. The agency, which serves clients in the food, beverage, and agriculture industries, has added two new members to the team and moved into new office spaces in Rochester and Geneva, NY.

For the fourth year in a row, 29 Design Studio has aided winning clients in the esteemed international Grow-NY Food and Agriculture competition. Earlier this week, Rochester-based Sweet Pea Plant-Based Kitchen was awarded a $250,000 prize.

Some people think that storytelling is reserved for marketing consumer brands but nothing is farther from the truth. Companies who focus on selling to businesses equally need a clear and engaging story to differentiate themselves from competitors and engage decision-makers.

Rochester, NY – With over 150 years in business and global distribution, Fee Brothers is expanding its marketing. The Rochester-based manufacturer of bitters, botanical waters, mixes, brines, and cordial syrups has engaged 29 Design Studio to increase the company’s marketing efforts.

Forbes.com published an article from 29 Design Studio Founder + CEO Maureen Ballatori. The article highlights four of Maureen’s tips to create an artisanal brand and a premium experience for your customer.
“For many Americans, purchase behavior is driven less by what the product is and more by who is doing the selling. […]

The American Marketing Association (AMA) recognized creative agency 29 Design Studio for remarkable work entered into the 2022 Pinnacle Awards. 29 Design Studio earned three awards this year, making it the second year in a row where their team has been recognized by the Pinnacle Awards.

29 Design Studio Founder + CEO Maureen Ballatori has an eye for what’s up and coming. She shared her expertise in an article for Forbes.com. The article includes tips, techniques, and tools to become a trendspotter in your own right.
“Finding out what’s trending is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has become the latest must-have skill for everyone from small business owners to Wall Street CEOs.”[…]

29 Design Studio is being honored for their creative work by the 2022 Hermes Creative Awards. The agency took home Gold for their logo design for Geneva Made as well as Gold for Hudson River Fruit Distributors Leave Behinds and received an Honorable Mention for their Chicken Sausage packaging for Leep Foods.

Startups and scaling organizations create investor decks as a visual aid to highlight their growing business and attract supporters. These presentations are usually shared as slides alongside the spokesperson’s pitch for support.

SOOS has selected the Upstate NY-based creative agency 29 Design Studio to handle its social media marketing and messaging as the company makes its way in the U.S. poultry market.

Forbes.com published an article featuring a recipe for success for diverse agritourism destinations. The article, which included 10 ingredients that make for successful agritourism, was written by 29 Design Studio Founder + CEO Maureen Ballatori.
“For many Americans, particularly those living in urban environments, how food makes it into their homes, supermarkets and restaurants seems almost like magic. When that “magic” broke down during Covid amid food supply chain issues, consumers became even more curious about where food comes from and how to obtain locally sourced products.”[…]