Teaser image - How to Use Brand Guidelines

How to Use Brand Guidelines

We all know that if you want to succeed professionally, you need to dress for success.  Even in our current world of Zoom meetings, what you look like in camera view is important.  Guess what? The same is true of your brand.   A strong brand guide makes sure that every time your brand is visible […]

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Teaser image - Should I use Squarespace to build my website?

Should I use Squarespace to build my website?

So you’ve got a business ready to launch and need a website.  Or perhaps your current website needs a serious facelift.  We recommend Squarespace for students, startups, nonprofits and some small businesses. Need more functionality, customization, integration, or lead generation? Then WordPress may be your answer. Here’s what we love about Squarespace. In a matter […]

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Teaser image - How can your business put marketing strategy to work?

How can your business put marketing strategy to work?

Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust. Marketing is much more diversified these days. […]

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Teaser image - Triple Bottom Line

Triple Bottom Line

Consumers care now more than ever about supporting mission-driven brands. How can your business make a difference in the world? A triple bottom line strategy – also called “shared value” – is a business model focused on people, profit and planet. Studies show that your triple bottom line strategy can even boost your sales. 74% […]

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Teaser image - Should I Boost Posts on Facebook?

Should I Boost Posts on Facebook?

Low Facebook engagement? In this edition of 29×29, learn about boosting posts on Facebook and why it’s important for creating a buzz on your page (and attracting new fans). Facebook really is a pay to play platform. You need to put some ad dollars behind your posts to make sure that you land in newsfeeds […]

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Teaser image - The Best Communication Tools for Remote Work

The Best Communication Tools for Remote Work

Many of our friends and clients are suddenly transitioning to a remote workplace. Our team has been remote-first for years, so we took some time to break down some of our favorite communication tools. And with #COVID19 forcing many companies to transition to remote workplaces before they had time to plan, we hope this helps […]

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Teaser image - What is a Brand Wheel?

What is a Brand Wheel?

We’re pretty big fans of brand strategy over here. So we’re especially excited about today’s 29×29 topic: What is a Brand Wheel? When we build a brand identity for a client, we put a lot of focus on the strategic development of the brand.  A brand wheel is a method for defining your brand identity. It’s […]

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Teaser image - Do I Need to Be On Every Social Media Platform?

Do I Need to Be On Every Social Media Platform?

Social media. It’s one of those things that seems to be mystifying for small businesses. Constantly-changing algorithms, what to post, how often to post, and above all WHERE to post. In this edition of 29 by 29, we’re answering that last question – do I need to be on every social media platform?  The answer […]

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Teaser image - Why You Need a SWOT Analysis

Why You Need a SWOT Analysis

If you’re a startup or a small-business owner, you might be wondering if spending your time working on a SWOT analysis is practical. Well we’re here to tell you that it’s definitely worth your brainpower. (Hold up… what’s a SWOT!? We got you. SWOT stands for strengths, weaknesses, opportunities, and threats.)  The strengths and the […]

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