Government Agency Rebranding 2017-08-04T13:39:46+00:00

Project Description

You’re Invited to Imagine Monroe

STRATEGIC BRAND POSITIONING AND AGENCY REBRANDING

Government Agency Rebranding and Strategic Positioning by 29 Design Studio Rochester, NY Ad Agency

Brief

When it comes to rebranding, there’s more to it than just how the logo looks. The announcement of the logo has to be positioned in a way that helps the end user (in this case, the Monroe County community) love it as much as you do. We worked closely with leaders in Monroe County government to make sure the rollout of this pivotal rebrand went smoothly including writing the vision statement for the rebrand.

  • Branding

  • Graphic Design

  • Copywriting

     

Copy for logo announcement:

The County of Monroe Industrial Development Agency is moving in a bold new direction.

Monroe County is changing. Rich with cutting-edge technology, some of the nation’s top higher education institutions, and diverse neighborhoods, Monroe County is thriving now more than ever.

Our growing region needs support from organizations like ours to attract economically-sound commerce throughout Monroe County. That’s why we’re releasing new programs under the Imagine Monroe name, all centered around a mission to improve the quality of life for the residents of Monroe County.

Imagine Monroe Stationary Rochester, NY by 29 Design Studio Fingerlakes Marketing Agency

Testimonials

“I am so impressed with Maureen’s ability to think creatively about my business marketing – we have seen tremendous results! From tweaking the words in my ad and blog copy, to thinking about ideas to get more traffic, designing my weekly blogs and website…and so much more! It seems there’s nothing Maureen doesn’t tackle really well! Her positive attitude, organization, and quick action make working with her a pleasure. I only wish I had her years ago!!”

“We are so lucky to work with such an amazing designer… Thank you, Maureen, for always figuring out what my brain is trying to explain!”

Cassy Cameron, Salon Utopia

“I thoroughly enjoyed my time working with Maureen and came to know her as a truly valuable asset to my team. She is honest, dependable and incredibly hard working. Beyond that, she is an impressive problem solver who is always able to address complex issues with confidence. She is inspired by challenges and never intimidated by them. Maureen is highly talented in a variety of disciplines and can expedite tasks within a very tight time period.”

“Maureen is the rare mix of creativity, talent, project management, and professionalism we needed to take our project from concept to reality. Her work is top notch and she is driven to exceed our expectations.”

“Maureen and I have worked together for a very long time. She is my go-to graphic designer for all of my design needs. One of my favorite things about her is that she is always so excited, enthusiastic and full of ideas when I call her about a new project. She thinks of things to improve my concepts that would never cross my mind.”
“In addition to being a one-woman dynamo, Maureen is also a pleasure to work with. She is good-humored and accommodating. I wish everybody I worked with was on Maureen’s level – if they were my life would be much happier and I could just focus on my work instead of managing others. I highly recommend her because of her amazing ability to take a concept and turn it into a beautiful reality.”

Ready to get started?

Do you have a BIG IDEA to bring to life? Let’s get to work!

CONTACT US