Belhurst Castle Strategic Marketing 2017-07-06T17:35:27+00:00

Project Description

Historic Resort in the Heart of the Finger Lakes

MARKETING THREE HOTELS, TWO RESTAURANTS, CATERING SERVICES, WINERY, SPA AND SALON

Resort Hotel Marketing Consultant

Brief

29 Design Studio worked directly with the Belhurst Castle and Winery owners to strategize and execute the marketing for the Finger Lakes resort’s three hotels, two restaurants, catering entity, winery, spa, and salon. Developed marketing strategies to maximize profit for the resort while increasing efficiencies within various departments across the property. Specific services include brand positioning, digital marketing, radio/print marketing, social media strategy, and website optimization.

  • Marketing Strategy

  • Art Direction

  • Graphic Design

Key performance metrics:

  • Grew Facebook social media following 63% and Instagram 278% in less than one year by generating engaging content.
  • Optimized profitability and increased attendance at special events by creating a specific marketing plan for those events.
  • Handled all aspects of the release of an online booking system for three hotels, freeing up time for booking agents to concentrate on other tasks.
  • Maintained email marketing engagement 6% over the industry standard.
Belhurst Castle Resort Digital Marketing Consultant
Billboard Design Belhurst Castle

Testimonials

“I am so impressed with Maureen’s ability to think creatively about my business marketing – we have seen tremendous results! From tweaking the words in my ad and blog copy, to thinking about ideas to get more traffic, designing my weekly blogs and website…and so much more! It seems there’s nothing Maureen doesn’t tackle really well! Her positive attitude, organization, and quick action make working with her a pleasure. I only wish I had her years ago!!”

“We are so lucky to work with such an amazing designer… Thank you, Maureen, for always figuring out what my brain is trying to explain!”

Cassy Cameron, Salon Utopia

“I thoroughly enjoyed my time working with Maureen and came to know her as a truly valuable asset to my team. She is honest, dependable and incredibly hard working. Beyond that, she is an impressive problem solver who is always able to address complex issues with confidence. She is inspired by challenges and never intimidated by them. Maureen is highly talented in a variety of disciplines and can expedite tasks within a very tight time period.”

“Maureen is the rare mix of creativity, talent, project management, and professionalism we needed to take our project from concept to reality. Her work is top notch and she is driven to exceed our expectations.”

“Maureen and I have worked together for a very long time. She is my go-to graphic designer for all of my design needs. One of my favorite things about her is that she is always so excited, enthusiastic and full of ideas when I call her about a new project. She thinks of things to improve my concepts that would never cross my mind.”
“In addition to being a one-woman dynamo, Maureen is also a pleasure to work with. She is good-humored and accommodating. I wish everybody I worked with was on Maureen’s level – if they were my life would be much happier and I could just focus on my work instead of managing others. I highly recommend her because of her amazing ability to take a concept and turn it into a beautiful reality.”

Ready to get started?

Do you have a BIG IDEA to bring to life? Let’s get to work!

CONTACT US